Founded in 1971 in Saint-Tropez, Vilebrequin is synonymous with chic French Riviera style. The brand began with motor-racing journalist Fred Prysquel, who designed his first swim shorts from spinnaker cloth. The brand rapidly gained a following among celebrities and stylish vacationers, cementing its place in the world of luxury beachwear.

Today, Vilebrequin remains family-oriented, with many collections offering matching sets for fathers and sons. Its unmistakable turtle logo and bold, artistic prints are now symbolic of sun-soaked sophistication. The brand’s commitment to craftsmanship and sustainability has further strengthened its status as a leader in premium swimwear. Vilebrequin doesn’t just sell swimsuits—it sells a Riviera lifestyle.

Motto: “Swimwear that lasts a lifetime.”

British designer Adam Brown launched Orlebar Brown in 2007 with a single vision: to reimagine men’s swimwear through the lens of tailoring. Frustrated by the baggy, board-short style dominating beaches, Brown introduced swim shorts with the precision of Savile Row—complete with side fasteners, zip fly, and structured fits. The result was a swim short that could be worn straight from the sea to lunch, perfectly suited to modern resort living.

Orlebar Brown quickly became a favorite among jetsetters and even caught the attention of James Bond himself—actor Daniel Craig wore a pair in Skyfall. Beyond swimwear, the brand now offers a full resort collection, but its ethos remains unchanged: versatile, stylish, and impeccably tailored garments that blur the line between swim and casual wear. Their use of photographic prints and premium fabrics continues to redefine beach attire for men who value design and detail.

OAS, founded in 2010 by Swedish entrepreneur Oliver Lundgren, brings a playful, artistic energy to the swimwear world. Originally born out of a need for espadrilles during his frequent trips to Barcelona, Lundgren soon expanded the concept into a full resortwear label. The name OAS is both a play on the word "oasis" and a nod to his initials—a fitting representation of the brand's ethos: leisure with a creative twist.

What sets OAS apart is its ability to fuse Scandinavian simplicity with vibrant, almost painterly prints. From abstract patterns to retro-inspired motifs, their designs make each garment feel like wearable artwork. With a strong emphasis on comfort and quality—particularly through their use of textured materials like terry cloth—OAS speaks to the vacationer who values individuality and effortless cool. It’s a brand for those who turn their holidays into a canvas of personal style.

Motto: “For the creative leisure lifestyle.”

Founded by Italian entrepreneurs Maximiliano and Andrea Vacchi in the early 2000s, MC2 Saint Barth captures the sun-drenched essence of St. Barthélemy—infused with sharp Italian design sensibilities. The brand’s name is a tribute to the first airplane model (MC2) that landed on the island, symbolizing adventure and escape. The result? A fun, eclectic swimwear label that combines bright, tropical aesthetics with European quality.

MC2 Saint Barth is beloved for its bold use of color, playful graphics, and seasonal themes that often incorporate pop culture references and nostalgic nods. Yet, beneath the whimsy is a commitment to technical precision—quick-dry fabrics, comfortable fits, and styles for the whole family. From toddlers to trendsetters, MC2 Saint Barth offers something vibrant and fresh for every beachgoer. It’s more than fashion—it’s a celebration of summer, sun, and joie de vivre.

Motto: “From the Caribbean to the world.”

As a proud feature in the global swimwear scene, Baindemer brings a refined French aesthetic to modern beachwear and loungewear. Designed by Marin Corti in the heart of the French Riviera, Saint-Tropez, Baindemer channels the timeless sophistication of coastal France with a fresh, contemporary twist.

Each collection is meticulously created by our in-house design team, emphasizing comfort, sustainability, and style. Featuring bold yet versatile prints and premium eco-friendly fabrics, Baindemer appeals to individuals who embrace both the seaside and urban lifestyle, including men, women, and children.

Motto: “Swimwear, designed to travel.”